Coon Rapids Chrysler Jeep Dodge RAM
The iconic Dodge brand began in the year 1900, although the manufacturer didn’t start producing their world-renowned trucks until 1914. Dodge is now known for making some of the most efficient, heavy-duty work trucks in the automotive industry. But many still don’t know how RAM Dodge was created or who owns RAM. “RAM” was originally the name of one of Dodge’s light-duty pickup models. The Dodge RAM van and Ramcharger SUV were also popular Dodge vehicles possessing the RAM name. Learn more about who owns RAM and why the two brands split in this guide from Coon Rapids Chrysler Jeep Dodge RAM.
Dodge’s parent company, Chrysler, decided to make RAM a stand-alone name for their pickup trucks in 2009. That’s why if you purchase a Dodge pickup truck at our Chrysler Dodge Jeep Ram dealership, there’s a distinction between models made before and after 2009. Pre-2009 trucks are called Dodge RAM, whereas post-2009 pickups are only called RAM trucks. They’re still the same company; the only difference is that Dodge SUVs, minivans, and cars are under Dodge branding, and their pickups are labeled as the RAM brand.
Chrysler bought Dodge in 1981 and not only acquired dealerships such as our own Coon Rapids Chrysler but also maintained their most popular models on the market, including RAM pickup trucks. Their pickup trucks were called “Dodge RAM” up until 2009 when their aforementioned split resulted in a restructuring of the brand, making the Dodge and RAM models into two distinct vehicle lineups.
The Dodge RAM split enabled the automaker to focus more on building new vehicles that could compete with competitors like Chevrolet and Ford. This also allowed Dodge to create beloved cars such as the Dodge Charger and Challenger muscle cars, DurangoSUV, along with numerous other models popular amongst Forest Lake drivers and available today at Coon Rapids Dodge.
As of the 2021 model year, RAM has several commercial and light-duty trucks for sale, including:
Now that you have a better idea of who owns RAM, what the history of the brand looks like, and what models are available at our Coon Rapids Dodge dealership, your next best move is to reach out to us to schedule a test drive of your preferred model today! Our Finance Centeris eager to walk you through the car-financing process, from test drives to applying for financing. We can’t wait for you to visit our dealership near Brooklyn Park!
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